Old Trapper expands SEC Network sponsorship for 2026 football season

Old Trapper is widening its SEC Network footprint for the 2026 college football season, adding presenting sponsorship of SEC Now windows to returning Saturday programming and live-game placements. The move gives the beef jerky brand more exposure across ESPN’s SEC coverage throughout the fall.

Why it matters: - Old Trapper is increasing its visibility with SEC football fans during one of the biggest viewing windows of the week. - The expanded package puts the brand in more places before, during and between Saturday games across the SEC season. - The deal strengthens Old Trapper’s ongoing relationship with ESPN and the SEC Network.

What happened: - Old Trapper announced an expanded SEC Network sponsorship for the 2026 college football season. - The agreement adds presenting sponsorship of SEC Now windows during Saturday studio coverage throughout the fall lineup. - Old Trapper will continue as the full-season presenting sponsor of Marty & McGee on Saturdays from noon to 12:45 p.m. ET. - Old Trapper will also keep its sponsorship of the “Kind of a Big Deal” feature during live afternoon college football games.

The details: - The SEC Now sponsorship includes opening graphics, program rejoins, billboards and inclusion in promotional listings. - The combined sponsorship mix gives Old Trapper exposure across studio shows and live games. - Old Trapper framed the move as part of its effort to connect with college football fans across the Southeast. - Robert Leary, chief marketing officer of Old Trapper, said the expanded presence gives the brand more opportunities to be part of the college football experience. - Leary said the sponsorship reinforces the company’s commitment to conference collaborations and fan engagement during Saturday viewing. - Old Trapper Smoked Products has operated from Forest Grove, Oregon, since 1969. - Old Trapper says its beef jerky is distributed nationwide and available in grocery and convenience stores in flavors including Old Fashioned, Peppered, Teriyaki and Hot & Spicy. - The company says it has been recognized as Category Captain by Convenience Store News. - More information is available at Old Trapper’s website.

Between the lines: - The sponsorship is built around premium SEC football inventory, which suggests Old Trapper is using live sports to build recurring brand exposure rather than one-off ad buys. - Pairing studio segments with live-game features can keep the brand visible across the full broadcast day. - ESPN continues to package SEC programming as a broad platform across TV, streaming and social channels, which helps sponsors reach fans in multiple formats.

What’s next: - Old Trapper will appear throughout the 2026 SEC football season in Saturday studio coverage, Marty & McGee and live-game segments. - The sponsorship will run across the fall college football lineup as SEC Network carries hundreds of games and related programming. - Fans can also find SEC Network content on SEC Network+ through the ESPN App and SECNetwork.com.

The bottom line: - Old Trapper is buying more repeated exposure in the SEC football ecosystem to stay in front of fans all season long.