Old Trapper spotlights protein snacks at Sweets & Snacks Expo

By AI, Created 10:40 AM UTC, May 20, 2026, /AGP/ – Old Trapper will showcase its beef jerky and meat snacks at the 2026 Sweets & Snacks Expo in Las Vegas from May 19-21, using the event to underscore how protein-forward snacks have moved into the mainstream. The company is positioning its long-running brand heritage as an advantage in a crowded category built around convenience, taste and sustained energy.

Why it matters: - Protein snacks are now a mainstream purchasing habit, not a niche trend. - Old Trapper is using the 2026 Sweets & Snacks Expo to reinforce its role in the fast-growing protein-snack aisle. - The shift toward on-the-go, high-protein foods is changing how consumers snack and how retailers merchandise the category.

What happened: - Old Trapper announced plans to exhibit at the 2026 Sweets & Snacks Expo, set for May 19-21 in Las Vegas. - The company will feature its full lineup of beef jerky and meat snacks at Booth 5035. - Old Trapper also invited retailers and attendees to discuss product offerings and partnership opportunities. - More information is available on the company’s official website.

The details: - Old Trapper has more than five decades of heritage in beef jerky and meat snacks. - The brand is headquartered in Forest Grove, Oregon, and has been crafting smoked products since 1969. - Robert Leary, chief marketing officer at Old Trapper, said the company has always been a protein-snack brand. - Old Trapper says its beef jerky and meat sticks are portable, protein-packed options designed for life on the move. - The company says its products are built around traditional recipes, quality cuts of beef and craftsmanship. - Old Trapper says shoppers are increasingly looking for snacks that deliver both flavor and function. - Protein has become a key factor in purchase decisions as consumers look for sustained energy throughout the day. - The company says snackification is pushing more people to replace traditional meals with smaller, more frequent eating occasions. - Old Trapper says its hearty, protein-rich products can bridge the gap between snack and meal. - The brand says it uses lean cuts of beef, fresh ingredients and real wood-fired smoke. - Convenience Store News has named Old Trapper a Category Captain. - Old Trapper says its portfolio is distributed nationwide.

Between the lines: - Old Trapper is leaning on authenticity and long tenure to stand out in a crowded, fast-growing category. - The company is framing its history as proof that it was ahead of the current protein-snacking wave. - The Expo appearance gives Old Trapper a stage to connect brand legacy with current consumer demand.

What’s next: - Old Trapper will meet with retailers, buyers and attendees during the trade show window in Las Vegas. - The company will continue promoting its jerky and meat snacks as part of the broader protein-snack trend. - Old Trapper’s booth presence is positioned to support future retail and partnership conversations.

The bottom line: - Old Trapper is betting that its heritage, product format and protein positioning will keep it relevant as snacking shifts toward convenience and function.